91- Mike Matthews- How to Become a Fitness Influencer, the Training, Mentality and Business Building
Mike Matthews, host of the Muscle for Life Podcast as well as the author of Bigger, Leaner, Stronger, joins us today to chat with Ben about building a fitness business, how to maintain a killer figure and make the most of your time. Ben and Mike dive deep on the training, mentality and steps to become a fitness influencer.
5:30- What to expect when you are getting absolutely shredded.
7:00- Calories in Calories out? How our overall health effects fat loss and the challenges of tracking macros.
11:50- Mike’s thoughts on muscle loss during extreme dieting.
16:00- Ben’s experience with fat gain while fasting.
20:15- Mike’s cut process. How he prepares for appearances and photoshoots when he has to look shredded.
26:00- Bigger, Leaner, Stronger- the story behind Mike’s book and how it came to fruition.
29:45- Bigger, Leaner, Stronger- the synopsis.
30:30- Why Mike is an advocate for compound lifting. Squats, deadlifts and benchpress.
35:00- How to train “the outliers” the people who don’t naturally fit a traditional exercise.
40:10- Mike’s advice for people who are trying to start a business and his marketing tips for new businesses.
48:45- Taking responsibility for you actions. The guys thoughts on self responsibility.
55:15- Content Marketing- Mike’s thought on the future of marketing.
59:20- MuscleforLife.com- What’s next for Mike’s online platform.
62:00- Mike’s book recommendations.
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